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- The One-Metric Obsession That’s Killing Your Growth
The One-Metric Obsession That’s Killing Your Growth
Stop chasing MRR and focus on metrics that actually matter
Most founders obsess over MRR (Monthly Recurring Revenue), which makes sense. It’s the number investors care about, the one that makes dashboards look impressive, and the one that feels like the ultimate marker of success.
But here’s the truth: Focusing too much on MRR can stall your growth instead of accelerating it.
I learned this the hard way with my startup.